Confidential Executive Report

V4Tech vs. Codilar
Technology Partner Evaluation

Replacement assessment for Snap Tech — ajstore.com Magento platform
Prepared byZak Fadl — Sr. eCommerce Specialist
DateApril 27, 2026
StatusFor Management Review
Section 01
Executive Summary
Methodology Note: This report is based exclusively on BuiltWith technology profiles, GTmetrix performance reports, and PageSpeed Insights data collected for each vendor's portfolio client sites — as provided in the submitted comparison file. No direct proposals, SOW documents, or pricing sheets were included. All scoring and observations are derived solely from the available technical evidence. Items not covered in the files are clearly noted as "Not provided in the available documents."
Preliminary Recommendation

Codilar holds a measurable advantage for the Ajlan & Bros engagement

Based on portfolio evidence, Codilar demonstrates a significantly broader client portfolio in the GCC eCommerce space, including a confirmed Magento Enterprise (Adobe Commerce) deployment for Homes R Us (UAE), alongside high-profile clients such as LuLu Hypermarket and Danube Home. V4Tech's portfolio, by contrast, shows experience with Next.js-based storefronts (Blackbox.sa, Paris Gallery, Almanea) but lacks confirmed Magento/Adobe Commerce evidence in the available data. For ajstore.com — a Magento platform in transition — Codilar's Magento expertise provides a lower-risk path to a successful migration. However, both vendors should be formally interviewed before final sign-off.

V4Tech — Portfolio Sites Analyzed
3
Blackbox SA · Paris Gallery · Almanea SA
Codilar — Portfolio Sites Analyzed
4
Danube Home · LuLu · Homes R Us · Ajmal
V4Tech Best GTmetrix Score
61%
Blackbox.com.sa — Performance grade
Codilar Best GTmetrix Score
58%
sa.ajmal.com — Performance grade
Magento/Adobe Commerce Clients (Codilar)
1+
Homes R Us — Confirmed Magento Enterprise
Magento/Adobe Commerce Clients (V4Tech)
?
Not confirmed in available documents
Section 02
Company Comparison Overview
Dimension V4Tech Codilar
Magento / Adobe Commerce Expertise Unconfirmed No Magento-based client site was identified in the provided portfolio data. Portfolio sites use Next.js (Blackbox, Almanea, Paris Gallery). Qasralawani shows Magento-style media URLs but no stack confirmation. Confirmed Homes R Us (UAE) is deployed on Magento Enterprise + Magento 2 (Adobe Commerce), with full Adobe DTM tag management. This is direct, confirmable Magento experience.
eCommerce Experience Portfolio includes Blackbox SA (electronics), Paris Gallery (luxury retail), Almanea SA (appliances/fashion). Strong KSA market presence. All are production sites with real traffic (CrUX/Cloudflare Radar presence). Portfolio includes LuLu Hypermarket (hypermarket, GCC-wide), Danube Home (furniture), Homes R Us (home furnishings, UAE), Ajmal Perfume (SA). Broader category coverage and scale — LuLu is in Cloudflare Radar top 50k.
Platform Stack (Portfolio Evidence) Primarily Next.js / React-based storefronts. Cloudflare Rocket Loader used on Blackbox (performance optimization layer). Mixed: Magento 2 / Adobe Commerce (Homes R Us), Next.js (Danube Home, LuLu), Shopify (Ajmal). Demonstrates multi-platform capability.
Analytics & Tracking Maturity Blackbox: GA4, Hotjar, MS Clarity, SALESmanago, LinkedIn Insights, TikTok Pixel, Twitter Conversion. Almanea: GA4, Hotjar, MS Clarity, Bing UET, TikTok, Twitter. Strong Homes R Us: Adobe Marketing Cloud, Segment CDP, Amplitude, MoEngage, GA4, Bing UET, MS Clarity. Danube Home: Salesforce CRM, MoEngage, New Relic, GA4, Fastly. Enterprise-grade
Performance Optimization (GTmetrix) Blackbox: 61% Perf / 81% Structure. Paris Gallery: 33% Perf / 82% Structure. Qasralawani: 22% Perf / 66% Structure. Inconsistent — good on some, poor on others. Danube Home: 36% Perf / 75% Structure. LuLu: 35% Perf / 84% Structure. Homes R Us: 35% Perf / 65% Structure. Ajmal: 58% Perf / 85% Structure. Moderate — similar range
SEO Awareness (Portfolio Evidence) Paris Gallery: GoDaddy Parking was active Nov 2023–Apr 2025 — then site relaunched. Hreflang found on some properties. No dedicated SEO tooling visible in stacks. LuLu: Sitelinks search box, multilingual hreflang (SAR, UAE, Oman, Kuwait variants). Homes R Us: Magento's native SEO structure. Ajmal: Arabic + English hreflang. Better SEO infrastructure
CDN Usage Cloudflare (Blackbox, Paris Gallery). Saudi KSA-facing deployments appear to leverage Cloudflare edge. Fastly CDN (Danube Home, Homes R Us). Cloudflare (Ajmal). Enterprise CDN choices aligned with high-traffic retail requirements.
CLS / Layout Stability Blackbox: CLS 0.0 (excellent). Paris Gallery: CLS 0.34 (poor). Qasralawani: CLS 0.60 (very poor — Google Core Web Vital fail). Danube Home: CLS 0.36 (poor). LuLu: CLS 0.15 (needs improvement). Homes R Us: CLS 0.05 (good). Ajmal: CLS 0.03 (excellent). Better overall CLS control
LCP (Largest Contentful Paint) Blackbox: LCP 6.9s (poor). Paris Gallery: LCP 1.9s (good). Qasralawani: LCP 2.7s (needs improvement). Danube Home: LCP 2.0s (needs improvement). LuLu: LCP 3.6s (poor). Homes R Us: LCP 3.7s (poor). Ajmal: LCP 2.2s (needs improvement).
Total Blocking Time (TBT) Blackbox: TBT 963ms (poor — heavy JS). Paris Gallery: TBT 1.2s (poor). Qasralawani: TBT 943ms (poor). Consistently high TBT Danube Home: TBT 1.2s (poor). LuLu: TBT 1.4s (poor). Homes R Us: TBT 3.6s (very poor). Ajmal: TBT 787ms (poor but best of the group). Variable TBT — Homes R Us a concern
GCC Market Coverage Primarily KSA-focused: Blackbox SA, Almanea SA, Qasralawani (KSA). Paris Gallery operates UAE/GCC. GCC-wide: LuLu (KSA, UAE, Kuwait, Oman, Bahrain), Danube Home (UAE), Homes R Us (UAE), Ajmal (KSA). Stronger GCC footprint
Pricing / Commercial Details Not provided in the available documents.
Implementation Roadmap Not provided in the available documents.
Communication / Audit Quality Not provided in the available documents — submitted files are third-party analytics reports (BuiltWith, GTmetrix), not vendor proposals.
Section 03
Weighted Scorecard
Scoring basis: All scores (1–10) are derived strictly from evidence in the provided files. Where no evidence exists, a score of N/A is noted rather than assumed. Scores reflect demonstrated client portfolio quality, not vendor claims.
Category
V4Tech
Codilar
Magento / Adobe Commerce Experience
Confirmed deployments on Magento platform
▲ Codilar leads
4
No confirmed Magento client in portfolio data. Next.js dominant.
8
Homes R Us on Magento Enterprise + Magento 2. Adobe DTM implemented.
eCommerce Scale & Diversity
Portfolio client size, GCC coverage, category mix
▲ Codilar leads
7
Strong KSA brands. Electronics, luxury, appliances verticals.
8
LuLu (hypermarket scale), Danube Home, Homes R Us. Multi-GCC presence.
Technical Stack Capability
Platform range and modern tooling demonstrated
▲ Codilar leads
7
Next.js/React expertise. Cloudflare integration. Modern web stack.
8
Multi-platform: Magento, Next.js, Shopify. Enterprise CDN (Fastly).
Analytics & Tracking Depth
Tracking sophistication across portfolio sites
▲ Codilar leads
8
GA4, Hotjar, Clarity, SALESmanago, LinkedIn, TikTok across clients.
9
Adobe Marketing Cloud, Segment CDP, Amplitude, MoEngage, New Relic.
Performance Optimization (Core Web Vitals)
GTmetrix & PageSpeed scores across portfolio
▲ Codilar leads
5
Blackbox best at 61%. Qasralawani very poor (22%). High TBT across all.
6
Ajmal best at 58%. Consistent CLS control. Homes R Us TBT concern (3.6s).
SEO Infrastructure
Hreflang, schema, sitelinks, multilingual setup
▲ Codilar leads
5
Paris Gallery had parked domain gap. Limited SEO tooling visible.
7
LuLu: sitelinks search box, full GCC hreflang. Magento native SEO on Homes R Us.
Security & Reliability Signals
CDN, HTTPS, enterprise-grade infrastructure
— Tie
7
Cloudflare on key sites. Solid TTFB on Blackbox (231ms).
7
Fastly + Cloudflare. Adobe platform security on Homes R Us. Comparable.
UX / CX Tooling
Heatmaps, personalization, customer engagement tools
▲ Codilar leads
7
Hotjar + MS Clarity on all sites. SALESmanago CRM on Blackbox.
8
MoEngage, Segment, Amplitude, Insider (Ajmal). More advanced personalization.
Portfolio Transparency & Evidence Quality
Data richness in submitted files
▲ Codilar leads
6
PDFs available for V4Tech sites but many were inaccessible (RAR extraction errors).
7
Full BuiltWith + GTmetrix + PageSpeed data accessible for all Codilar clients.
Overall Fit for Ajlan & Bros (Magento context)
Alignment with ajstore.com migration needs
▲ Codilar leads
5
Strong tech team signals, but Magento gap is significant for this engagement.
8
Magento Enterprise experience directly relevant. GCC retail scale demonstrated.
Composite Score (out of 100)
Avg across 10 categories × 10
61/100
Average: 6.1/10
76/100
Average: 7.6/10 ▲ Leading
Section 04
Strengths, Weaknesses & Risk Flags
V4TECH
✅ Strengths
•Strong KSA market presence — Blackbox.com.sa and Almanea.sa are recognized Saudi retail brands with real traffic (Cloudflare Radar top 1M).
•Modern front-end stack — Next.js / React across all portfolio sites, suggesting capability in headless / decoupled architectures.
•Full marketing stack deployment — SALESmanago, LinkedIn Insights, TikTok Pixel, Twitter Conversion on Blackbox; indicates experience managing complex tag environments.
•Blackbox.com.sa shows solid TTFB (231ms) and CLS of 0.0 — demonstrating that when properly executed, technical quality is achievable.
•Almanea.sa includes Algolia search integration — indicates capability with advanced on-site search, important for large SKU catalogs like ajstore.com.
⚠️ Weaknesses
•No confirmed Magento/Adobe Commerce client in available data. This is the single most significant gap given ajstore.com's current platform.
•Qasralawani.com performance is critically poor: GTmetrix 22% performance, CLS 0.60, fully loaded 19.7s — suggesting inconsistent delivery quality.
•Paris Gallery had a GoDaddy parked domain period (Nov 2023–Apr 2025) — raises questions about project continuity or handover quality.
•LCP of 6.9s on Blackbox.com.sa is a Core Web Vitals failure despite the site being their "flagship" portfolio entry.
ℹ️ Missing Information
•No proposal, SOW, or pricing document submitted — it is unclear whether V4Tech was formally invited to propose or if files were gathered independently.
•Team size, Saudi-Arabia office presence, and SLA/support model are not available in the provided data.
•No implementation roadmap or Magento migration case study available.
•Almanea GTmetrix report showed a browser out-of-memory error — page complexity may be excessive.
🔴 Risk Flags
•Magento knowledge risk: Engaging V4Tech without confirmed Magento experience puts the migration at technical risk from day one.
•Performance inconsistency across portfolio (22%–61%) may reflect dependency on client decisions rather than vendor-driven best practices.
•Paris Gallery's domain park gap suggests possible post-launch abandonment or scope issue.
CODILAR
✅ Strengths
•Confirmed Magento Enterprise / Magento 2 (Adobe Commerce) deployment — Homes R Us (UAE) uses full Magento stack with Adobe DTM, MoEngage, Segment CDP, Amplitude. This is directly relevant to ajstore.com.
•LuLu Hypermarket is in the Cloudflare Radar Top 50,000 globally — one of the most recognized retail brands in the GCC. Operating this at scale demonstrates enterprise-level eCommerce capability.
•Enterprise analytics stack: Danube Home uses Salesforce CRM, New Relic APM, MoEngage, and Fastly CDN — evidence of implementation experience with complex, integrated ecosystems.
•Ajmal (sa.ajmal.com): best CLS (0.03) and best GTmetrix performance (58%) in the combined portfolio dataset — showing CWV awareness.
•Multi-platform capability: Magento, Next.js, and Shopify across clients — reduces vendor lock-in risk for Ajlan & Bros long-term.
⚠️ Weaknesses
•Homes R Us (their Magento client) scores only 35% on GTmetrix performance — high TBT of 3.6s and TTFB of 786ms. Their Magento implementation quality warrants scrutiny.
•Danube Home scores 36% performance — 39MB total page weight, poorly optimized images. Suggests image optimization practices need strengthening.
•LuLu: 818 GET requests (vs. 170 average) — over-engineered front-end, potential third-party bloat.
•Homes R Us: 616 GET requests, 290 JavaScript requests — significant JS bloat on the Magento deployment.
ℹ️ Missing Information
•No proposal, pricing, or project scope document available — commercial terms are entirely unknown.
•KSA office or regional support team status is not confirmed from the available data.
•No specific ajstore.com audit or gap analysis was submitted by Codilar — their understanding of Ajlan & Bros' specific issues is unknown.
•Implementation timeline and resource allocation not provided.
🔴 Risk Flags
•Performance on their own Magento client (Homes R Us) is below average — if this reflects Codilar's Magento practices, ajstore.com post-migration performance may not improve significantly without explicit performance SLAs in the contract.
•Large clients (LuLu, Danube Home) may consume disproportionate Codilar bandwidth — Ajlan & Bros should confirm dedicated team allocation.
•JS request counts suggest possible reliance on off-the-shelf extensions rather than custom optimization — relevant for a complex Magento store like ajstore.com.
Section 05
Business Impact Analysis
Interpretation note: The following analysis projects likely business outcomes based on portfolio evidence. These are professional inferences, not guaranteed outcomes. Both vendors have shown mixed performance results.
⚡
Site Speed & Core Web Vitals
Codilar advantage: Their best CLS scores (Ajmal: 0.03) and TTFB management suggest awareness of CWVs. However, Homes R Us (their Magento client) shows TBT of 3.6s — a Google ranking failure zone. V4Tech's Blackbox achieves a cleaner TTFB (231ms) but LCP of 6.9s negates this. Neither vendor has demonstrated a fully optimized Magento performance deployment. Explicit performance SLAs are essential in any contract.
🔍
SEO Visibility
Codilar advantage: Magento 2 brings native SEO capabilities that Codilar has demonstrably implemented (Homes R Us). LuLu's GCC hreflang setup across 5+ country-language variants demonstrates regional SEO sophistication critical for ajstore.com's Saudi market presence. V4Tech's Next.js sites show minimal SEO tooling; Paris Gallery's domain park gap (Nov 2023–Apr 2025) is a negative SEO signal.
📈
Conversion Rate
Codilar advantage: Homes R Us uses Segment CDP + Amplitude + MoEngage — a sophisticated personalization and analytics ecosystem directly tied to conversion improvement. Danube Home adds Salesforce CRM integration. V4Tech's SALESmanago on Blackbox is a capable CRM, but the overall data infrastructure on Codilar's Magento client is more enterprise-aligned with conversion optimization outcomes.
🛒
Customer Experience
Comparable: Both vendors use heatmapping (Hotjar, MS Clarity). Codilar's Insider platform on Ajmal enables advanced personalization. V4Tech's Almanea uses Algolia for intelligent search. For ajstore.com, which likely has a large SKU catalog, Algolia-style search capability (V4Tech demonstrated) is a valuable signal. Codilar's UX tooling is broader at the enterprise level.
💰
Revenue Impact
Improving ajstore.com's Core Web Vitals from failing to passing is estimated (per Google research) to reduce bounce rate by 24% and improve conversion up to 10-15%. Codilar's portfolio shows more consistent structural scores (LuLu: 84%, Ajmal: 85%), suggesting better long-term revenue-impacting infrastructure. V4Tech's Qasralawani at 22% performance represents a significant revenue risk if similar quality is delivered.
🏗️
Long-term Scalability
Codilar advantage: Operating LuLu Hypermarket — one of the GCC's largest retail platforms — at scale demonstrates operational readiness for enterprise traffic volumes. Danube Home's use of Fastly CDN + New Relic APM signals infrastructure maturity. V4Tech's portfolio is strong but predominantly KSA-focused smaller deployments. For Ajlan & Bros' growth trajectory, Codilar's demonstrated enterprise scale is a differentiator.
⚙️
Operational Efficiency
Both vendors use Google Tag Manager across clients, reducing manual code changes. Codilar's Homes R Us uses Adobe DTM — the enterprise equivalent for Magento deployments. Danube Home integrates Atlassian Cloud (Jira/Confluence) as seen in their tech profile — suggesting structured project management. Neither vendor's operational model is fully visible from available data.
🌐
Migration Risk (Magento Transition)
Critical differentiator: ajstore.com is replacing Snap Tech on Magento. Migrating a live Magento store requires deep platform knowledge (catalog, checkout, extensions, custom attributes, ERP integration). Codilar's confirmed Magento Enterprise experience dramatically reduces the risk of a botched migration. V4Tech's lack of confirmed Magento experience in available data makes this an elevated risk scenario.
Section 06
Risk Assessment Matrix
Risk Dimension V4Tech Risk Level Codilar Risk Level Lower Risk Vendor
Technical Risk
Platform knowledge depth		 HIGH
No confirmed Magento experience in portfolio data. Delivering a Magento migration without this carries significant technical failure risk.
 MEDIUM
Confirmed Magento Enterprise client, but Homes R Us performance metrics are mediocre. Technical quality on Magento must be validated in pre-contract discovery.
 Codilar
Delivery Risk
On-time, on-scope delivery		 HIGH
Paris Gallery domain park gap raises concerns about project continuity. Qasralawani's poor results may reflect delivery challenges. No timeline data available.
 MEDIUM
Large clients (LuLu, Danube) may crowd out bandwidth for a new client. No project plan submitted. Large team required for enterprise engagements.
 Codilar (marginal)
Communication Risk
Language, response, clarity		 MEDIUM
Saudi-Arabia based operations assumed from KSA client portfolio. Arabic-language capability likely. No formal proposal was submitted so communication style is unknown.
 MEDIUM
GCC multi-market experience suggests multilingual capability. No proposal submitted — communication clarity is unassessable from available files.
 Equal / Unknown
Cost Risk
Budget overrun, hidden costs		 UNKNOWN
No pricing submitted. Not provided in available documents.
 UNKNOWN
No pricing submitted. Enterprise clients (LuLu, Danube) may indicate higher commercial expectations. Not provided in available documents.
 Cannot assess
Dependency Risk
Vendor lock-in, key person dependency		 MEDIUM
Next.js-focused team may create dependency on their specific front-end architecture. Qasralawani's poor performance may reflect key resource bottlenecks.
 LOW
Multi-platform expertise (Magento, Next.js, Shopify) reduces lock-in. Enterprise client experience suggests structured team delivery rather than key-person dependency.
 Codilar
Scalability Risk
Ability to grow with Ajlan & Bros		 MEDIUM
KSA market strength is a positive. However, limited GCC footprint and smaller portfolio scale compared to Codilar suggests a ceiling for enterprise growth support.
 LOW
LuLu (GCC's largest hypermarket) experience demonstrates ability to operate at the scale Ajlan & Bros may aspire to. Multi-country deployments already in place.
 Codilar
Section 07
Final Recommendation
🏆 Recommended Partner: Codilar Subject to conditions below

Reasoning

  • Only Codilar has a confirmed Magento Enterprise / Adobe Commerce deployment in portfolio data (Homes R Us, UAE) — directly relevant to ajstore.com's platform.
  • Broader GCC presence and enterprise-scale clients (LuLu Hypermarket) indicate readiness for Ajlan & Bros' scale and growth ambitions.
  • More sophisticated analytics and MarTech stack implementations (Segment CDP, Adobe Marketing Cloud, Salesforce CRM) across clients.
  • Multi-platform experience (Magento, Next.js, Shopify) reduces long-term vendor lock-in risk.
  • Better overall CLS scores (critical Core Web Vital) across portfolio, suggesting stronger front-end discipline.

Conditions Before Signing

  • Request a dedicated Magento / Adobe Commerce case study — specifically the Homes R Us engagement scope, challenges, and outcomes.
  • Demand performance SLAs contractually: Core Web Vitals targets (LCP <2.5s, CLS <0.1, TBT <200ms) must be written into the SOW.
  • Confirm a dedicated team — not shared resources with LuLu or Danube Home — with named project leads.
  • Request an ajstore.com-specific technical discovery session and gap analysis prior to engagement.
  • Obtain a full commercial proposal with itemized pricing, timeline, and milestone-based payment terms.

Questions to Ask Codilar

  • Can you walk us through the Homes R Us Magento migration — what was the starting state, and what issues did you resolve?
  • What is your Magento 2 / Adobe Commerce certified developer count, and can you name the lead engineer for this project?
  • What is your approach to Magento performance optimization — and how do you achieve sub-2.5s LCP on large product catalogs?
  • Do you have a KSA (Saudi Arabia) presence or client-facing team, and how do you manage Arabic RTL requirements?
  • What is your SLA for critical site issues post-launch, and what does your support tier structure look like?

Questions to Ask V4Tech

  • Do you have Magento / Adobe Commerce certified developers, and which clients have you deployed on this platform?
  • Can you explain the performance gap between Blackbox (61% GTmetrix) and Qasralawani (22% GTmetrix)?
  • What happened with the Paris Gallery deployment — why was the domain parked for over 16 months post-handover?
  • Have you handled Magento-to-Magento or Magento migration projects? Can you provide references?
  • What is your position on a Magento upgrade vs. a headless re-platform for ajstore.com, and why?

Suggested Next Steps

Step 1
Request formal proposals and pricing from both vendors within 7 days.
Step 2
Schedule technical interviews — ideally including a live Q&A with Magento lead developers from each vendor.
Step 3
Request reference calls with Homes R Us (Codilar) and Blackbox.com.sa (V4Tech) technical stakeholders.
Step 4
Run an independent audit of ajstore.com (GTmetrix + Screaming Frog + PageSpeed) to establish your own baseline before any vendor sees it.
Step 5
Draft an RFP with specific performance targets, Magento requirements, and SLA expectations — share with both vendors simultaneously.
Step 6
Final decision: commercial review, legal review, and sign-off from technical lead and management. Do not skip reference checks.
Ajlan & Bros — Confidential · Prepared by Zak Fadl, Senior eCommerce Specialist · April 27, 2026
This report is based solely on third-party technical profiling data (BuiltWith, GTmetrix, PageSpeed Insights) submitted for evaluation. All scores are evidence-based. No vendor endorsement is implied beyond the data reviewed.